SEO

SMB SEO – Search Engine Optimization

SEO Over the last decade, broadband speeds have allowed businesses and consumers to connect in new unimaginable ways. With a simple search on Google, customers have gained unparalleled access to any information they are seeking – both good and bad. This week, I will take a step back from discussing IP communications and focus on [...]

SEO index cheat sheet

Here are a few quick pointers to remember when developing your individual html pages 1.  Meta Tags – Keep your Meta Description at or below 150 characters.  Often times, SEO’s will frequently overload the meta descriptions with tons of keywords, phrases, etc.  This is detrimental for SEO success.  Keep Meta Descriptions as accurate as possible [...]

Google Maps API and SEO

In recent months, I have been working a lot with the Google Maps API.  I have been utilizing the API to optimize landing pages for “multiple location” websites.  In customizing these sites for the API, I have discovered that Google’s organic listings absolutely love when a website utilizes their Maps API. In less than two [...]

Pay Per Click (PPC) advertising

Advertising for your business can be a difficult process.  Google, Yahoo, and MSN all offer their own respective options for Search Engine based advertising.  Personally, I prefer using Adwords as it is the most comprehensive, popular, and even yahoo is starting to roll it out on their website.  Pay-Per-Click advertising is pretty straight forward.  A [...]

Small Business SEO and SEM in a Recession

During the last year, a lot of businesses have been making cuts in all aspects of their respective operations.  For an online enterprise, Search Engine Optimization is one area that should not catch the ax of cost cutting and I will explain why. During this period of Economic uncertainty, Big Businesses are taking sweeping cost [...]