SEM

Pay Per Click (PPC) advertising

Advertising for your business can be a difficult process.  Google, Yahoo, and MSN all offer their own respective options for Search Engine based advertising.  Personally, I prefer using Adwords as it is the most comprehensive, popular, and even yahoo is starting to roll it out on their website.  Pay-Per-Click advertising is pretty straight forward.  A [...]

Small Business SEO and SEM in a Recession

During the last year, a lot of businesses have been making cuts in all aspects of their respective operations.  For an online enterprise, Search Engine Optimization is one area that should not catch the ax of cost cutting and I will explain why. During this period of Economic uncertainty, Big Businesses are taking sweeping cost [...]