Consulting for search engine optimization (SEO) can be a daunting task. In order to be a good consultant in any industry, you must first properly set expectations. It is going to be a much healthier relationship with potential and recurring clients if your goals are outlined and well described from the outlet.
About 8 months ago I left SEO consulting behind here in Dallas. I Decided to focus my efforts full time working for a telco at the INFOMART. I have to say that this has been a very pleasurable experience and I hope to continue my relationship with this company for a long time to come. By taking a risk and leaving my consulting role, I have learned many new skills outside of Search Engine Marketing and Optimization and have a much wider marketing skillset that has expanded in to print and media buys. I love the challenge of learning something new, but my number one joy is still seeing the pages I create or help optimize showing up on the first page of a google SERP.
Remember when choosing the right SEO for your website or company to work with someone you trust and can relate to. Avoid blackhat shops or anyone who makes guarantees or sets unrealistic timetables. SEO and SEM are quantitative processes that don’t change over night. Patience with SEO and all business is a virtue.
I am also working on a couple new and exciting projects that I hope to discuss more in the future on this blog. I want to see if some new techniques in SEO are favorable to the Google Instant search while still implementing long-tail.