In recent months, I have been working a lot with the Google Maps API. I have been utilizing the API to optimize landing pages for “multiple location” websites. In customizing these sites for the API, I have discovered that Google’s organic listings absolutely love when a website utilizes their Maps API.
In less than two weeks, I have seen my organic listings skyrocket up the pages with very little additional SEO practices in place.
Obviously Google loves relevant content, but as Google expands it’s capabilities and customization techniques, geotargeting has become much more relevant. In this particular case, creating a website encoded with the Maps API for all locations has exponentially boosted optimization at a much quicker pace that normal.
In a nutshell, if you have a geo-specific website you are developing, I highly recommend implementing a geographic KML file and implementing it into your websites using the Maps API.
KML is an extension of XML that pertains to geographic locations in Google Maps and Google Earth. It’s a very thorough and organized markup language that is useful in presenting data to the search engines.
Example of KML code:
Utilizing this particular KML file, I was able to geocode over 20 locations on one page in the API and include, address, phone number, location image, and a link to each individual page. This created an insane amount of relavence and quality information for Google to boost this website up the organic listings.
As you can see above. There is a ton of relevant information included in a very small and precise space. This information utilized by the API is a great way to gain instant optimization.
In the next couple days, i will create a step by step tutorial on how to fully integrate this technology into any website.