The company I currently work for has recently jumped on the QR code bandwagon… and I am glad they did. We’ve been implementing QR codes in almost every aspect of our print marketing for the last 3 months and have seen noticeable dividends. For those of you unaware of what a QR code is, it’s essentially a bar code that you can create and using a smart phone, you can process the information encoded within the QR codes. This information can be almost anything from text, vcards, or URLs. Currently, we’re using QR codes on our print collateral at shows and on select business cards. We have been seeing substantial buzz from industry and potential clients / customers. We’re also able to track the QR code “clickthroughs” via services such as bit.ly. It’s been a pleasant surprise to see the responses and be able to test out new mediums for advertising efforts.
Now, on to the business implementation. I see great benefit for smbs and select enterprises that want to incorporated QR codes into their print advertising specifically for :
- coupons / deals
- leave behinds
- business cards
- print ads