Paid Search is vital to any online marketing campaign.  By working with companies like Google, Microsoft, and Yahoo, you can engage potential customers at an unprecedented level.  This is the fastest growing advertising industry and supplant  traditional advertising in the coming years.  By knowing how to utilize paid search techniques including long-tail and hyperlocal optimization, I have helped companies of all sizes reach their marketing goals.

 
I think the most important aspects of online marketing can be shown by Google’s Chief Economist Hal Varian.