malachi Blog, SEO, social media No Comments
Reputation Management is the practice of monitoring and managing the opinions and information that that are posted about your company on the Internet. It is a developing practice but vital for long-term success for online marketing. By utilizing available tools, companies have the ability to interact directly with what customers are saying about them and [...]
malachi Blog, SEO No Comments optimization, search, search engine, SEO
SEO Over the last decade, broadband speeds have allowed businesses and consumers to connect in new unimaginable ways. With a simple search on Google, customers have gained unparalleled access to any information they are seeking – both good and bad. This week, I will take a step back from discussing IP communications and focus on [...]
malachi Blog, PPC, SEO No Comments PPC, search engine optimization, SEM, SEO
I recently wrote a series of blogs for the company I work for. I have changed it up a little but, but the general post follows – Pay Per Click Marketing, unlike Search Engine Optimization, is a paid approach to search engine advertising.Companies pay the major search engines for placement in the sponsored links sections [...]
malachi Blog, SEO 2 Comments api, CDATA, google, kml, maps, SEO, XML
I’ve been getting a lot of questions lately about when I was going to release part 2 of my Google Maps for SEO API tutorial. Well, here it is! and I have made it more simple than ever. In this tutorial, I have included a simple KML file for your viewing to see how to [...]
malachi Blog, SEO No Comments Descriptions, Meta Tags, TOC
Recently, a friend of mine sent me an email asking for a favor regarding some SEO she was helping out with: Please look at this for me, I know you know a lot about websites, I think this guy has too many meta tags. I sent him a separate email with screenshots of other people’s [...]
malachi Blog, SEO No Comments Meta Description, SEO, Title, Unique Links
Here are a few quick pointers to remember when developing your individual html pages 1. Meta Tags – Keep your Meta Description at or below 150 characters. Often times, SEO’s will frequently overload the meta descriptions with tons of keywords, phrases, etc. This is detrimental for SEO success. Keep Meta Descriptions as accurate as possible [...]
malachi Blog, SEO 1 Comment api, google, kml, maps, optimization, search engine, SEO
In recent months, I have been working a lot with the Google Maps API. I have been utilizing the API to optimize landing pages for “multiple location” websites. In customizing these sites for the API, I have discovered that Google’s organic listings absolutely love when a website utilizes their Maps API. In less than two [...]
malachi Blog, SEO No Comments
Landing Pages for increased Search Engine Optimization. Landing pages and their correlation between a website and Search Engine Optimization is a difficult process that can end up very beneficial or detrimental. The union between these two entities to increase profitability and exposure is very volatile. A Landing Page is the first page that shows up [...]
malachi Blog, SEO No Comments recession, reward, risk, SEM, SEO
During the last year, a lot of businesses have been making cuts in all aspects of their respective operations. For an online enterprise, Search Engine Optimization is one area that should not catch the ax of cost cutting and I will explain why. During this period of Economic uncertainty, Big Businesses are taking sweeping cost [...]
malachi Blog, SEO No Comments Alexa, pagerank, SEO, toolbar
Have you ever wanted to know how popular your website is? Many people want to know the reach of their website. A company called Alexa monitors almost all websites and ranks each website according to popularity. For instance, in the United States, Google, Yahoo, and MySpace are the three most popular websites respectively. [...]
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