I was recently blessed to discuss Hyperlocal advertising for our Carrier customers. I created 27 slides that discuss everything from claiming your local listing on the search engines to PPC and SEO best practices. Below, I’ve included the video and slides. If you have a few minutes, please take a look!
The great debate for local advertising has begun. Local Advertising is the final frontier for companies trying to expose their brands to customers. Popular “check-in” apps like Gowalla and Foursquare have become ubiquitous. Twitter, Facebook, Google, and other major social players are all integrating social check-ins into their respective API’s, but what does this mean for us? We’re now volunteering our personal information about our habits and preferences to major companies. These companies can use that data to create a revenue model on a global scale. If I am a 20-something in addison who frequents the flying saucer, it doesn’t matter that I haven’t written my glowing review on yelp. The fact that I have checked in on my phone every week for X weeks in a row shows brand loyalty, which is more important than a simple review.
Obviously, great reviews help businesses on a local level. they help offset the unavoidable negative reviews from trolls and rare occasions of poor service.. (these reviews are inherit parts of business. a negative experience has an exponentially higher likelyhood of being shared than a pleasurable experience) But tangible check ins at a business are still under-appreciated and will definitely garner greater influence as the hyper local landscape smooths out.
I believe that in the next 18 months a business model that integrates the best aspects of groupon / livingsocial, yelp, and (insert any check-in service) will start to gain momentum. If a business can offer real viable discounts and benefits to their loyal “follower’s” then the check-in model will grow and with that the revenue model for the companies building the API’s will be realized.
The company I currently work for has recently jumped on the QR code bandwagon… and I am glad they did. We’ve been implementing QR codes in almost every aspect of our print marketing for the last 3 months and have seen noticeable dividends. For those of you unaware of what a QR code is, it’s essentially a bar code that you can create and using a smart phone, you can process the information encoded within the QR codes. This information can be almost anything from text, vcards, or URLs. Currently, we’re using QR codes on our print collateral at shows and on select business cards. We have been seeing substantial buzz from industry and potential clients / customers. We’re also able to track the QR code “clickthroughs” via services such as bit.ly. It’s been a pleasant surprise to see the responses and be able to test out new mediums for advertising efforts.
Now, on to the business implementation. I see great benefit for smbs and select enterprises that want to incorporated QR codes into their print advertising specifically for :
- coupons / deals
- leave behinds
- business cards
- print ads
Using linear systems and light pastels, yourthinkbox was able to incorporate a feminine yet corporate design to ensure identity and branding campaigns have future success as the company moves into pre-launch and post-launch operations.
Additionally, yourthinkbox designed the gixxy backend to be search engine optimization friendly by including all current SEO tools necessary to boost initial launch.
yourthinkbox.com looks forward to helping gixxy.com in all their future web development and expansion needs.
Rouge Lounge & Bar is one of Dallas’ premiere Tapas restaurants in the early evenings and transitions into a swank trendy lounge later at night. In order to promote the spanish theme for the lounge, yourthinkbox was hired to design and print many of the flyers for the initial launch of this classy establishment.
Combining a sense of style and class and drawing on inspirations from within the restaurant itself, these and other flyers were created from this model and photography specifically for our designs.
During the summer advertising push, yourthinkbox.com designed over 10 different flyers, inserts, web ads, and newspaper ads to promote one of the hottest new lounges in the Dallas Ft. Worth Metroplex.
More samples of our flyers are available after the jump
yourthinkbox.com was hired to design the landing pages for a new PPC campaign that exhale spas are running. We expanded the standard format to the 960 golden grid system, customized pictures, formatting, and created better calls to action for the New York spa locations. These simple steps help build Quality Score and PageRank, which will help the SEM camapign perform much better. On top of that, we are implementing additional SEO tactics to help boost exhale spa increase organic ranking.
Please feel free to click the link on the left and review our design of this fantastic landing page.