Malachi has over a decade of experience in search engine optimization, pay-per-click advertising, business intelligence, usability / user experience (UX), and analytics. By remaining vertical agnostic, Malachi has honed his skill-set to focus on conversion tracking with measurable ROI by working with an array of companies each with unique goal metrics. After realizing that the [...]
Consulting for search engine optimization (SEO) can be a daunting task. In order to be a good consultant in any industry, you must first properly set expectations. It is going to be a much healthier relationship with potential and recurring clients if your goals are outlined and well described from the outlet.
Customers want engaging content that adds value. Make sure you offer something that readers will enjoy or you might lose another follower.
Reputation Management is the practice of monitoring and managing the opinions and information that that are posted about your company on the Internet. It is a developing practice but vital for long-term success for online marketing. By utilizing available tools, companies have the ability to interact directly with what customers are saying about them and [...]
Social media has helped revolutionize the way people connect in unforeseeable ways. 10-15 years ago archaic chat boxes peppered AOL accounts as users began interacting with unknown counterparts in the online space. Today, users utilize their phones, laptops, or tablets, to give their friends and followers up to the second information from anywhere in the [...]
SEO Over the last decade, broadband speeds have allowed businesses and consumers to connect in new unimaginable ways. With a simple search on Google, customers have gained unparalleled access to any information they are seeking – both good and bad. This week, I will take a step back from discussing IP communications and focus on [...]
I recently wrote a series of blogs for the company I work for. I have changed it up a little but, but the general post follows – Pay Per Click Marketing, unlike Search Engine Optimization, is a paid approach to search engine advertising. Companies pay the major search engines for placement in the sponsored links [...]
well, I haven’t been as active as I like on the internet. I like to contribute and interact as much as possible but that hasn’t been a possibility as of late. moving forward i will be using two primary twitter accounts – @thispointofview and @yourthinkbox start following those accounts for frequent updates~
I’ve been getting a lot of questions lately about when I was going to release part 2 of my Google Maps for SEO API tutorial. Well, here it is! and I have made it more simple than ever. In this tutorial, I have included a simple KML file for your viewing to see how to [...]
I love facebook and appreciate its effectiveness daily, but the real question I’m asking is how effective if facebook for Small Business?
